Work/Websites

Esplanade

The public website for a 15-acre riverfront development on Pittsburgh's North Side, with plans, residences, retail, news and inquiry forms.

Esplanade screenshot
Client
Piatt Companies
Type
Real estate development website
Date
Sep 2026
Status
Live

Esplanade is a mixed-use riverfront development on the Ohio River from Piatt Companies. Before opening, it needed a public site that explains the master plan, the apartments, retail and recreation, and gives prospective tenants and residents a way to ask questions.

  1. Started with a discovery questionnaire the team could fill in at their own pace, with answers saved as they typed.
  2. Built pages for the plan, apartments, residences, leasing, recreation, sustainability, community, gallery, FAQ and news.
  3. Opened the homepage with the client's hero video and gave phones a lighter version of it.
  4. Added inquiry forms that record whether the visitor is interested in leasing, apartments, condos or the marina.
  5. Added pause buttons, a skip link and visible focus outlines, so all 14 pages pass automated accessibility checks.
  6. Wrote a handoff guide so the client's IT team could host the finished site on their own servers.
  • Hero video
  • Master plan pages
  • Inquiry forms by interest
  • Photo gallery
  • News and FAQ
  • Construction webcam

Live at esplanade-pgh.com since the end of September 2026, hosted on the client's own servers with a documented publish step for updates.

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