Work/Video & design

NFL explainer series

Three NFL explainers on practice squads, the catch rule and the kickoff rule, each as a long video and a vertical Short.

NFL explainer series video frame
Client
Personal
Type
Explainer video series
Date
Oct 2026
Status
Delivered

Roster rules and officiating calls are hard to follow from a broadcast alone. Each video explains one topic with animated field diagrams, opens on a hook and ends with a question that asks viewers to comment.

  1. Wrote each script around a hook that is on screen at the first frame, and ended with a question and a two-option poll card.
  2. Built a reusable video kit with football-field diagrams timed to the voiceover, so a new topic needs only a script and a theme.
  3. Gave every video its own look: palette, fonts, background, player markers and transitions, Shorts included.
  4. Checked each fact against current sources and corrected a rule that had expired after 2021.
  5. Used animated recreations and credited photos in place of league video clips.
  6. Delivered widescreen and vertical cuts with captions, plus publish notes with titles, chapters and facts.
  • Hook-first openings
  • Animated field diagrams
  • Burned-in captions
  • Vertical Shorts
  • Comment-prompt endings

Built October 6 and 7, 2026: three long videos running 2:25 to 2:51 and three vertical Shorts of 55 to 61 seconds.

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