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Work/Video & design

PAAR donor and help videos

Two short videos for a nonprofit that supports survivors of sexual violence: a 30-second donor cut and a 15-second cut for people seeking help.

All work
PAAR donor and help videos video frame
Client
Pittsburgh Action Against Rape
Type
Nonprofit videos
Date
Oct 2026
Status
Delivered

The brief

Pittsburgh Action Against Rape provides free, confidential support after sexual violence. Its audiences differ: donors who follow its annual report and people who may need help. Each video is written for one of them.

What we built

  1. Named the audience before writing: the donor cut ends on how to donate and the help cut ends on how to get help.
  2. Built the donor cut from the annual report's own figures and a quote from its executive director, shown word for word.
  3. Wrote the help cut only from the organization's own website, and offered calling as the only any-hour channel because text and chat run weekday hours.
  4. Traced the logo from the report cover into reusable vector pieces and animated it as a butterfly.
  5. Gave each video its own voice, look and score, and made a vertical version of each for Instagram Reels.
  6. Checked the narration against a transcript so the organization's name is spoken as 'par'.
  • 30-second donor video
  • 15-second help video
  • Vertical Reels versions
  • Captions ready to post

Where it stands

Both videos were finished October 8, 2026, each as a widescreen cut and a vertical Reels cut, with poster frames and ready-to-post captions.

PAAR donor and help videos, another view
PAAR donor and help videos, another view

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