Work/Video & design

Thrive promo videos

Two promo videos for a six-month daily writing practice: a calm 30-second cut and a bolder 15-second clip, built from the product's own site.

Thrive promo videos video frame
Client
Thrive
Type
Product promo videos
Date
Oct 2026
Status
Delivered

Thrive is a six-month daily practice with a page for every day, a morning half and a night half. A short video had to explain it quickly and point people to the free first week.

  1. Built the calm cut from the site's own language: a sample page, five minutes, a pen, a page, and the morning and night halves.
  2. Matched the site's paper, ink and rust colors and its serif and handwriting fonts so the video looks like the product.
  3. Animated a journal page, a dawn and night split, and a circle of weeks to show the six-month practice.
  4. Made a bolder 15-second cut with marker-bar and ribbon animation, a different voice and a driving score.
  5. Scored the calm cut with felt piano and soft pads and no drums.
  6. Closed both on the free first week and the site address.
  • 30-second calm cut
  • 15-second bold cut
  • Brand-matched typography
  • Original score and voiceover

Both cuts were finished October 2, 2026 at 1920 by 1080 with poster frames and ready-to-post captions.

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